A national-caliber recruiting identity for the firm that places top talent in oil, energy, engineering, and the C-suite — built to communicate authority at every touchpoint.
Redwood Recruiting had a national reputation but a visual identity that didn't communicate it. As one of the country's leading firms for oil, energy, engineering, and executive placements, they were operating in rooms where first impressions cost real money — and their brand wasn't keeping up.
The brief was clear: build something that reads as peer-level to the Fortune 500 companies they serve. No clip art. No generic handshake imagery. A brand that speaks the language of precision, longevity, and trust.
We drew on the symbolism of the redwood itself — deeply rooted, slow-grown, built to outlast — to anchor a visual system that signals permanence over trend. The forest-green and brass palette communicates old-money confidence without old-world stiffness.
Brand in Context
The Redwood mark pairs a refined serif wordmark with a geometric tree glyph — abstracted to the point of timelessness, but immediately legible. The brass and deep forest palette was chosen to distinguish the firm from the sea of blue-and-gray that dominates the recruiting industry. Where others signal reliability through corporate convention, Redwood signals it through depth and restraint.
Primary Lockup
Wordmark Application
Monogram Detail
Stationery System
Polo — Onyx
Polo — Burgundy
Polo — Sand
Crewneck — Sand
Crewneck — Navy
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